One of India's homegrown denim brands, Flying Machine, landed itself in hot soup soup for its 'What an ass!' print ad. The advertisement showed a woman in tight jeans, flaunting her shapely derriere with the tagline printed across her buttocks. The ad was supposed to highlight how women are growing to accept their figure, but has drawn much criticism from women's rights groups for portraying ladies as sex objects. Here's a look at other controversial ads.
The cellular service provider's latest ad wanted to drive home a point about its solid network but got embroiled in controversies instead, for showing domestic help and doctors in a poor light. The ad shows a maid hiding her employer's mobile phone in her blouse as she is getting ready to leave, but the phone rings, suggesting that the network is so strong that it follows you everywhere. The ad was eventually pulled off air after protests from the Maharashtra Navnirman Sena and other groups.
The recent Fastrack watch ad featuring actor Genelia D'souza and cricketer Virat Kohli was hauled up by pilots and air-hostesses, since it showed the two getting cozy in the cockpit of an aircraft, thereby endangering the lives of passengers on board.
Amul Macho
The Amul macho 'Yeh toh bada toing hai' ad featured housewife having sexual fantasies while washing her husband's underwear. The Information & Broadcasting ministry initially banned its screening though the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, later cleared it for public viewing.
Tuff footwear
The footwear ad featured models Madhu Sapre and Milind Soman posing nude with a python. In 1995, an obscenity case was filed against all persons (including the models) who were involved in making of the offensive ad. Not only social activists, but animal rights protesters fought to get the ad off the streets. The case was finally cleared in 2009, 14 years long years since the hoardings first went up
0 comments:
Post a Comment