Hero MotoCorp Ltd (HMCL) on Wednesday said it has entered into a strategic tie-up with the U.S.-based Erik Buell Racing that would help the company introduce high-end bikes in India and overseas markets.
“We are entering into a strategic partnership with Erik Buell Racing (EBR), which currently is more into high-end and high-performance racing bikes as we are completely missing in this category of motorcycles,” Hero MotoCorp Managing Director and Chief Executive Officer Pawan Munjal told journalists here. HMCL will receive support in terms of cutting-edge technology and design to develop future models from EBR, the East Troy, Wisconsin-based firm.
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