Harry Potter star Emma Watson is creating a new range of "clean, sexy" outfits for ethical clothing brand People Tree. The young actress is excited by the idea of using fashion as a tool to ‘alleviate poverty’ by using organic and imported cotton.
Watson, who already has contracts with fashion labels Burberry and Chanel, is working as creative advisor for People Tree's new range that is aiming at bringing fair trade and organic fashion to the 16-24 age group, reports guardian.co.uk.
"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," said Watson.
"I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there," she added.
The People Tree line, comprising 26 women's styles and 15 for men, plus a small accessories range, will enter stores in late February 2010.
The collection, which includes knitwear, cotton T-shirts, jersey dresses, poplin skirts and shorts, is described by People Tree as "clean, sexy and easy to wear".
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